Vanessa Feltz took a cheeky dig at ITV after leaving This Morning for a rival channel. The presenter is now fronting a new show for Channel 5, having left This Morning after three decades. Vanessa’s new show now clashes with ITV’s Loose Women and she made a cheeky dig at the expense of her former colleagues.

In a new interview, Vanessa – who kicked off her show this week – urged people to take a “little holiday” from Loose Women and instead tune into her show, as she insisted she missed This Morning “terribly”.

Speaking to Heart Bingo, she said: “I think there are plenty of viewers to go round. For every viewer who is immersed in This Morning, there’s somebody else who’s very happily watching Jeremy Vine and Storm Huntley. It’s not really either-or. I’m sort of hoping that Loose Women viewers might like a little holiday from them, maybe just for a couple of days or so!

Vanessa is now fronting her show with Channel 5(Image: Channel 5)

“I hope that they’ll be curious and lively-minded and switch over to have a look at me – at least to see what’s going on.

“And if they enjoy it, they can join me for lunch and stick around for the party.” However, Vanessa insisted she isn’t in a “passionate rivalry” with anyone. She added: “Lots of the Loose Women are my very dear friends,” insisting there was no bad blood between them.

Before starting her own show, Vanessa was a regular on This Morning – and said she would miss it “terribly”. “I really will miss This Morning terribly, but I obviously understand why I can’t do both at once. But knowing me, I would have squeezed in a quick This Morning and then rushed over on the back of a bike to do my own show on Channel 5. I would have been perfectly comfortable doing that, but I don’t think it’s considered best practise,” she added.

Vanessa made regular appearances on This Morning

When she announced her new show, Vanessa teased her programme would be “real, honest and unpredictable”.

“I cannot wait to get started on this sparkling adventure with Channel 5. This show is all about YOU – your stories, your opinions, your emotions, and your triumphs.

Television’s never been so real, honest, or unpredictable. Life isn’t perfect, so let’s not pretend it is – let’s help each other out, have a giggle, and make every show a conversation worth having so kick off your shoes and come and join me for lunch, relax with a bit of me time and let’s have a ball!” she explained.

Federico Ruiz, Commissioning Editor of Channel 5, added: “We are thrilled to have signed Vanessa, an award-winning broadcaster and bona-fide national treasure, to our daytime line-up. Our audience love her, and there is nobody better for viewers to spend their lunchtimes with every single weekday.”