On Friday, March 7, viewers of Good Morning Britain (GMB) were quick to voice their frustration as the show kicked off. 

Anchors Kate Garraway and Rob Rinder were at the helm, discussing the top stories of the day,

but it was a segment on Meghan Markle that sparked significant backlash.

The segment focused on the Duchess of Sussex’s recent appearance on The Drew Barrymore Show,

where she discussed her new Netflix project, With Love, Meghan.

The timing of the coverage, combined with a week of Meghan-centric discussions, left many GMB fans feeling exasperated.

Meghan appeared on the American talk show on Thursday, March 6, to promote her lifestyle series. In the interview, she shared insights into her life with Prince Harry and their children in their California home. The Duchess also gave viewers a sneak peek into what they could expect from With Love, Meghan, showcasing her culinary skills and offering a glimpse of her daily routines.

The show, which launched on Netflix on March 4, has garnered a lot of attention. Meghan uses it as a platform to share her tips on cooking, gardening, and hosting guests at her Californian estate. The series also features celebrity appearances, including Mindy Kaling and Abigail Spencer, as well as culinary experts like Roy Choi and Alice Waters. Of course, Meghan’s husband, Prince Harry, also makes a brief cameo. The show has quickly become popular, securing a spot as the fourth most-watched program on Netflix in the UK.

Despite its success, With Love, Meghan has not been without its critics. Some viewers have labeled the show as self-indulgent, with one review even describing it as an “exercise in narcissism.” However, for the GMB audience, the frustrations were less about the content of the show and more about the ongoing coverage of Meghan’s life and career. Many viewers have expressed that they have had enough of the constant Meghan Markle updates.

As the segment aired on Good Morning Britain, numerous fans took to social media to voice their discontent. One viewer on X (formerly Twitter) posted, “Why are they talking about Meghan AGAIN? They spoke about her being on the Drew Barrymore show yesterday! My god, this show is obsessed with her, living rent-free in their minds.” Another user added, “Whoever the @ITV producer of @GMB is, they really have an obsession with Meghan Markle. We’ve had eight years of this from Piers Morgan to Dan Wootton, and now in 2025, they’re still obsessing over her.”

Some viewers also felt that the constant coverage was overly promotional. One wrote, “#GMB are really plugging Meghan’s show,” while another user commented, “Not a fan of Meghan but this show absolutely f****** hate her.” The sentiment was clear—many GMB viewers were tired of hearing about the Duchess, especially after a week of discussions surrounding her Netflix series.

While Meghan’s project has undoubtedly found success on Netflix, with its mix of lifestyle content and celebrity appearances, the media’s continuous focus on her life continues to be a polarizing topic. For some, With Love, Meghan offers an intriguing look into the Duchess’s world, while for others, it feels like an unnecessary saturation of the media landscape.

Ultimately, the GMB viewers’ frustration highlights a broader cultural conversation about celebrity coverage and the line between genuine interest and overexposure. Meghan Markle, whether loved or disliked, remains an incredibly influential figure, and her presence on Good Morning Britain may only be the beginning of an ongoing conversation that will likely continue for years to come.

As With Love, Meghan gains more attention, the media’s portrayal of the Duchess will likely remain a point of contention. Whether the GMB audience will eventually get some relief from the continuous coverage is yet to be seen, but for now, Meghan Markle continues to dominate the headlines, much to the chagrin of some viewers.