Good Morning Britain fans were left fuming on Friday (March 7) 

as the ITV morning show once again dedicated significant airtime to discussing Meghan Markle,

prompting backlash from viewers who felt the show was overly fixated on the Duchess of Sussex.

Hosts Kate Garraway and Rob Rinder were in the spotlight for presenting the day’s news,

but it was their coverage of Meghan Markle’s latest appearance on The Drew Barrymore Show that caused a stir.

The conversation quickly shifted to Markle’s Netflix show, With Love, Meghan, which debuted earlier this week.

Meghan’s appearance on the American talk show on Thursday, March 6, was marked by her sharing personal anecdotes about life with Prince Harry and their children in California. She even ventured into the kitchen to demonstrate cooking tips, offering fans a glimpse into her new lifestyle series. However, it was the discussion of these topics on Good Morning Britain that stirred discontent among viewers.

The focus on Meghan Markle’s Netflix show seemed to irk many loyal GMB watchers, with some voicing their frustrations on social media. “Why are they talking about Meghan AGAIN?” one viewer exclaimed on X (formerly Twitter), adding, “They spoke about her being on the Drew Barrymore show yesterday! My god, this show is obsessed with her—living rent-free in their minds.” Another viewer criticized the show’s ongoing obsession with Markle, saying, “Whoever the @ITV producer of @GMB is, they really have an obsession with Meghan Markle for the last 8 years… We are now in 2025 and they are still obsessing over Meghan.”

Some went further to accuse the programme of promoting Markle’s Netflix project, which has been gaining traction worldwide. “#GMB are really plugging Meghan’s show,” one viewer pointed out, while another commented, “Not a fan of Meghan, but this show absolutely f****** hates her.” These comments reflect a broader sentiment among GMB fans, many of whom believe the program has been too focused on Markle’s every move.

The coverage of With Love, Meghan comes after the show made its debut on Netflix earlier in the week, on March 4. The lifestyle series has quickly become a hit, soaring to the fourth spot on the UK Netflix charts. In the show, Meghan offers an intimate look at her life in California, sharing cooking, gardening, and entertaining tips. She invites friends and celebrities into her Californian home to discuss various lifestyle topics, all while providing insights into her domestic life. This combination of personal storytelling and practical advice has captivated a significant portion of the viewing audience, contributing to its rising popularity.

Despite the show’s success, it’s clear that Good Morning Britain’s coverage of Markle’s latest venture has polarized viewers. For some, it felt like the programme was fixated on her, repeatedly bringing up discussions about her personal life and Netflix series, rather than focusing on other current news stories. The comments on social media suggest that many GMB viewers are weary of hearing about the Duchess, feeling that the ongoing coverage has become repetitive and, in some cases, overly sensational.

It’s not the first time Good Morning Britain has faced criticism for its coverage of Meghan Markle. Over the years, the show has frequently discussed the Duke and Duchess of Sussex, particularly following their exit from royal duties and their subsequent media appearances. The constant focus on their lives, and particularly Meghan’s ventures, has sparked numerous debates and divided public opinion.

While Meghan Markle’s new Netflix series continues to make waves, it’s clear that not all viewers are on board with the level of coverage it’s receiving. For some, it’s simply a case of “too much, too often,” and they’re hoping that the show will shift its attention to a broader range of topics. Whether or not Good Morning Britain will take this feedback on board remains to be seen, but for now, it’s clear that the coverage of Meghan Markle is a divisive issue among its audience.

As GMB continues to dominate morning TV with its mix of news and celebrity gossip, it seems that its ongoing fixation on Meghan Markle may remain a hot topic—both on screen and in the minds of viewers.